All Star Incentive Marketing played an integral role in the sourcing and fulfillment of Foxwoods’ “Daily Specials” and “Enter to Win” drawings, as well as their “Great Gift Giveaways.” These events were designed to help drive traffic in conjunction with the 11-day Holiday Marketplace. These traffic generators include high roller gifts, pillow gifts, and event-specific gifts for giveaways, golf outings, and slot tournaments.

Player Gifts – Player Gifts help build and maintain relationships by making customers feel important and appreciated. With assistance from manufacturers, All Star also provided personnel to help assist customers and maintain product availability. For the 2005 Holiday Marketplace shopping event, All Star sourced $800,000 of additional merchandise, and secured temporary trailer storage to feed the store with more than 70 pallets of product during the event. All Star handled this event from start to finish, and in 2005, expanded it to a larger Holiday Marketplace. In addition, All Star has managed Foxwoods’ annual holiday event, which is designed to drive gaming during the slow holiday season by creating an entertaining and relaxed atmosphere where Dream Rewards members redeem points for merchandise on the spot. Player Events – Player Events build customer loyalty and traffic at Foxwoods’ annual shopping extravaganza, slot tournaments, and high roller parties. With the addition of the MGM Grand Casino in 2008, the Wampum Rewards Program became branded as “Dream Rewards.” As an industry thought leader, All Star, in conjunction with Foxwoods, conceived the concept of “Take Me Home Today” in 2000. All Star began by helping Foxwoods with special event and promotions gift sourcing in the mid 90’s, and in 1998, partnered with Foxwoods to transition the store component of the Wampum Rewards Program from its’ smaller original space to over 3000 square feet. Utilizing the Player Reward platform, All Star has become a strategic partner with Foxwoods, managing an array of incentive solutions including the popular Dream Rewards Store program, one of the largest ongoing player rewards program under one roof in the casino industry.

The suite includes Player Events, Player Gifts, and PlayerAwards. All Star offers a proprietary suite of customizable turnkey incentive solutions, branded as PlayerReward™, which have been designed specifically for the gaming industry.

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